Since 2015 we are a studio of designers, authors, 3d modelers who can work independently or in support of art directors, creatives, architects, designers and artists
GRAPHIC DESIGN & CODING
Alejandro Martinez Rey
Who we are
At the age of twenty, he founded the company and began a specialisation path in graphic design, brand identity and web design that matured and was accomplished thanks to his many years of collaboration with architect Claudio Silvestrin.
From architecture to design and fashion where he has been working for over fifteen years on the design of multimedia interventions in exhibitions and fashion shows.
With the creation of Vitruvio Virtual Reality, he then specialised in the fields of extended reality, metaverse and crypto art, becoming a teacher of UX and UI design for AR and VR.
He regularly gives lectures at Politecnico di Milano, Ca’ Foscari University in Venice and Polimoda in Florence, exploring the relationship between art, fashion and new technologies.
chief executive officer
Gifted with a strong predisposition for artistic drawing, he approached 3D modelling software from a very young age.
His constant study and passion led him to become one of the best 3D modellers in Italy and one of the leading experts in Lightwave 3D and Octane render, for which he received awards from various professional magazines.
After modelling for the most important architecture studios, he enrolled in the Oculus developer programme and specialised vertically in VR and AR, dedicating himself to the study of the Unity and Unreal Engine.
Today he is recognised as one of the most experienced in Unreal, for which he is also a lecturer.
extended reality specialist
A pupil of AG Fronzoni in his “scuola bottega” for the “inscape and graphic design” course in Milan, he specialised in corporate and design identity, dealing with the management and coordination of visual communication projects from the creative phase to serial production.
In charge of graphics and visual communication at Iosa Ghini Associati, he developed projects for Ferrari, Maserati, Natuzzi Group, Alitalia.
He then founded the company Esagono Cremisi – to pursue research, planning, management and coordination of corporate image and design strategy for private companies – and the Mr.Less & Mrs.More brand for interior design and self-production of furniture in sheet metal.
Since 2016 he has been Art Director of Vitruvio Virtual Reality.
Graduated in philosophy with a thesis in contemporary Italian literature, he immediately approached the world of stories, in all their forms.
One of the first in Italy to understand the narrative potential of virtual reality, he began collaborating with Alessandro and Maurizio Agostini in 2013, co-designing the Vitruvio Virtual Reality brand.
Author and director of commercials, short films and immersive short films, he teaches creative writing in Giulio Mozzi’s Bottega di Narrazione, storytelling and screenplay for 3D cinema in courses financed by the Emilia-Romagna region.
The immersive short film “As I Lay Dead”, which he wrote and scripted, was selected at the Venice Film Festival’s Venice Gap Financing programme.
He is the author of the novel “operaprima”.
director and storyteller
graphic designer / photographer
3D artist / UI designer
3D generalist / coding
social media expert
chief information officer
Alejandro Martinez Rey
senior system engineer
junior system engineer