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The Call of Cthulhu

Smartphone iOS and Android

The exhibition catalog The Call of Cthulhu is the first ever augmented art catalog ever made. Presented on the occasion of the homonymous exhibition, held at Palazzo Mazzarino during Manifesta 2018 in Palermo, both the catalog and the AR experiences have been designed, developed and published by us.

Through the App Vitruvio AR for iOS and Android it is possible to increase the contents of this innovative catalog, which can be downloaded for free, and the artworks on show.

Because augmented reality is a new way of communicating art. And to do it.

The most merciful thing in the world, I think, is the inability of the human mind to correlate all its contents.

H. P. Lovecraft