Alessandro Mendini:
do ut do House

Samsung Gear VR

do ut do House is the first architecture in the world that is visitable exclusively by virtual reality.

13 environments designed by 13 different architects. 13 different projects presented in the most disparate ways, then freely interpreted by us and rendered visible though virtual reality.

13 3D rooms which do not reproduce environments, but sentiments and emotions: Love, Expectation, Civility, Complicity, Courage (of women), Creative Empathy, Playfulness, Inclusion, Encounters, Light, Nature, Dreams, Vitality.

13 original projects donated to the Fondazione Isabella Seràgnoli by: Alberto Biagetti, Mario Cucinella, Riccardo Dalisi, Michele De Lucchi, Stefano Giovannoni, Alessandro Guerriero, Massimo Iosa Ghini, Daniel Libeskind, Angelo Naj Oleari, Terri Pecora, Renzo Piano, Claudio Silvestrin and Nanda Vigo.

Each room is conceived by an architect; has a precise meaning and signification, emblematic, metaphorical.
Alessandro Mendini