The exhibition catalogue for The call of Cthulhu is the first art catalogue ever to be produced in augmented reality. Both the catalogue and the AR experiences were designed, developed and published by us, and presented at the exhibition of the same name organised at Palazzo Mazzarino for Manifesta 12 in Palermo.

With the Vitruvio Virtual Museum app for Android and iOS, the same one that you downloaded in order to visualise the augmented content in the Possible Realities portfolio, the same one you are now holding, it is possible to augment the content available in this innovative catalogue, which can be downloaded free of charge at www.vitruviovirtualmuseum/art.

Augmented reality: a new way to share art. And do art.

The most merciful thing in the world, I think, is the inability of the human mind to correlate all its contents.
H. P. Lovecraft